The Mobile Garden is a great example of what we like here on Colossal: a mobile art installation comprised of an enormous garden in a flatbed CTA el car that would launch on Earth Day 2011 and travel for three weeks. We’ll take two. The project is the brainchild of UIC Art and Design student Joe Baldwin who hatched the idea as part of a graduate seminar last year. One of the biggest hurdles was getting approval from the CTA which was obtained in January. The next big step is finding a corporate sponsor to sign on with Mobile Garden to fund the its construction and maintenance. Via email Joe says that normally crowd-sourced fund-raising efforts like Kickstarter and GiveForward could be a good resource for a project like this, however the CTA is requiring a corporate partner to carry the contract for insurance and liability reasons.
So, all of you Colossal readers that happen to be CEOs of Fortune 500 companies and are interested in sponsoring an incredible project that explores urban stewardship, now is your opportunity. In all seriousness this sounds like a great opportunity for Target who seems to be sponsoring every other major art initiative in Chicago lately.