The PNC Christmas Price Index

It’s been weeks if not months since I’ve seen a truly engaging Flash-based website that I’ve felt the desire to explore as the designers intended. So this crazy interactive site for the 27th PNC Christmas Index completely blew me away and goes to show that Flash definitely has its place for some online experiences. So just what is the PNC Christmas Index?

PNC is the third largest bank in the US and each year, for the last 27 years, they have compared the prices of the gifts in the song “12 days of Christmas” and compared them to the years before.

The brief was to make a pop-up book out of the price index. A straightforward brief with a lot of room to be creative. The solution we opted for was a full 3D render with a linear but very much interactive storyline. We wanted to give a very simple interaction but give full control and therefore possibility to see the book fold in and out.

The result is a funny mix of a childish and very lifelike pop-up book filled with highly valuable financial information.

Check out the full experience PNC Christmas Index site. The creative director behind the project was Pelle Martin, and you can see lots of sketches and behind the scenes work in his portfolio. Very nice work.

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