Rubber Band Packaging

Given the design brief, “go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest,” graphic design student Ric Bixter selected elastic bands and created this absolutely killer packaging solution. The stronger the band, the more the box appears to be squeezed. I’d grab a box of these over any other. Nice work Ric. (via lovely package, david airey)

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