On the cusp of launching their ecommerce site, the eco-friendly shoe brand JoJo realized shipping costs were much greater than anticipated. Looking to cut costs and satisfy customers they did what any creative entrepreneur would do: bred incredibly intelligent super pigeons to deliver shoes. The line about the shit killed me. (via polkadot)
Update: Yes internet, I am aware this is a viral advert and that a carrier pigeon is not huffing its way across the Atlantic with my new duds.