The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.
Update: Turns out Kelly needed to make the video private for now. I’ll leave it up in hopes that things get switched back on at some point.