Animation Food

#advertising #farming #stop motion #sustainability #video

Epic “Back to the Start” Stop-Motion Ad for Chipotle (Plus Bonus Making-Of Goodness)

August 31, 2011

Christopher Jobson

The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.

Back to the Start – Making of from Johnny Kelly on Vimeo.

Many more production photos can be found here. Over the past decade I have eaten at Chipotle so irrationally frequent, they should just wrap my burritos in common stock. (via laughing squid)

 

 

Also on Colossal

Related posts on Colossal about advertising farming stop motion sustainability video