Parklife: A Miniature World on a Logo

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

Parklife: A Miniature World on a Logo typography logos identity

I’m loving this branding work for the Parklife 2011 Music Festival in Australia by Briton Smith and James Kape. The goal was to capture the essence of the music festival using miniature figures living on the turf-covered surface of the event’s logo. Here’s a making-of video, and many more photos if you’re interested. All of these hilarious little scenes make me wish Parklife was spelled Paaaarrrkkklliiifffeeee. Just sayin’.

Update: Here’s a strikingly similar project done for Ghent Creative City. (thnx, bálint!)