Cooking up a Rainbow

In case you want to know what I’ve been up to this morning, it’s been watching this brilliant new ad for Lurpak with my son, on repeat, while he runs around the house screaming “MASH MASH MASH”—and I think I’m about to join him. When advertising works, it really works. The spot was produced by Wieden+Kennedy, directed by Dougal Wilson.

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