Inside Instruments

Inside Instruments macro instruments advertising

Inside Instruments macro instruments advertising

Inside Instruments macro instruments advertising

Inside Instruments macro instruments advertising

This print campaign for the Berlin Philharmonic orchestra uses macro photographs taken inside the cramped spaces of instruments making the inner workings of a violin, cello, flute, and pipe organ appear vast and spacious, almost as if you could walk around inside them. So wonderfully done. Art directed by photographer Bjoern Ewers, you can see more over on Behance.

Update: The photography is by Mierswa Kluska and the original concept came from Mona Sibai and Björn Ewers.