According to Dawn Goldworm, the Scent Director at the Paris and NYC-based olfactory branding company 12.29, nearly 75% of one’s daily thoughts are based on smells. In this new video from the Avant/Garde Diaries, The Scent of Colours: An Artist’s Blessing, Goldworm discusses how she’s adapted to two forms of synesthesia (a condition that allows her to see colors when smelling) to modify certain scents to affect thought patterns and olfactory responses in others. Pretty fascinating and worth a watch.
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