Uncanny Aerial and Fashion Photography Mashups by Joseph Ford

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

Uncanny Aerial and Fashion Photography Mashups by Joseph Ford landscapes fashion advertising
© Joseph Ford 2011-13. All rights reserved.

It’s a project that on paper seems like it wouldn’t work: how to create a juxtaposition between breathtaking aerial landscape photography and the fine details of fashion. Leave it to Joseph Ford to make it happen. The Brighton-based photographer first showed a number of aerial images shot while working on advertising jobs in Sicily, Mauritius and Morocco to art director Stephanie Buisseret and stylist Mario Faundez at Paris streetwear magazine, WAD. The trio then came up with appropriate combinations of color, fabric and lighting to create near seamless transitions from photo to photo. Plaid stripes morph into city streets and undulating sand dunes seem to flow from the folds of a wrinkled sweater. The series of composite images was selected for the Association of Photographers Awards in the UK and received an Honorable Mention in the International Photography Awards.

Ford later teamed up stylist Almut Vogel from Süddeutsche Zeitung Magazin to create another series of photos in the same vein, also included above. Despite relying on expert pilots to achieve the complex aerial shots, it was the fine details of the studio photoshoots that proved most time-consuming, with nearly 12 hours spent on a single image to achieve such perfect overlap. See more over on Josephy Ford’s website. (via This isn’t Happiness)