Printed Short Stories That Double as Wine Bottle Labels

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All images via Reverse Innovation

Combining two of my favorite winter (or rather any season) activities is the project Librottiglia, a newly designed set of wines which feature short stories built into their labels. The texts are printed on textured paper stock, minimally designed, and secured to the bottle with a single piece of twine, providing an alternative to both digital methods of reading and traditional books. Not only are the selected works aesthetically matched to the bottle, but the content is also curated to align with the taste profiles, the characteristics of the work conceptually paired to each blend.

Three writers were selected to contribute to the project, each bringing their unique style to their matched wine. Journalist and satirist Danilo Zanelli contributes the mystery “Murder” to a Roero Arneis, “The Frog in the Belly,” a fable by Patrizia Laquidara is paired with an Anthos, and Regina Marques Nadaes’s love story “I Love You, Forget Me” compliments the winery’s Nebbiolo Roero.

The project is a partnership between the product design agency Reverse Innovation and Italian winery Matteo Correggia, and is named based off of the Italian translations of the words book (libro) and bottle (bottiglia). You can learn more about the project on Librottiglia’s website. (via designboom)

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