Art Design

#advertising #books #installation #New York #public art #street art

Art in Ad Places: A New Book Collects 52 Public Artworks Installed in Pay Phones Across NYC

February 20, 2018

Kate Sierzputowski

Artwork by Andrea Sonnenberg, all installation images by Luna Park

Artwork by Andrea Sonnenberg, all installation images by Luna Park

Frustrated by the daily bombardment of advertising on the streets of New York City, artist Caroline Caldwell and writer RJ Rushmore decided to produce a project that would dampen the sheer volume of visual marketing strewn throughout their environment. The pair didn’t have the budget to prompt an entire overhaul, but they did have the incentive to construct an intervention that would offer an alternative glimpse to the city’s high volume of print-based advertisements.

For their 2017 project, Art in Ad Places, the pair recruited 55 artists and collectives from across the country to produce 55 works to be temporarily displayed on pay phone booths across New York City. The installations were each presented for a week, and documented by their collaborator, street art photographer Luna Park.

“Pay phones were a perfect choice because they’re disappearing from the streets,” Rushmore told Colossal. “So I’d like to say that our ad takeovers were intended as a swan song for pay phones. Plus, contemporary pay phones serve no real function except to serve advertising, and that feels wrong. Nobody’s using pay phones to make calls, so why do we put up with their ads?”

The 52-week campaign ended in December of last year, however it has recently been compiled into a new book that documents the year-long installation. Art in Ad Places: 52 Week of Public Art Across New York City is available through Rushmore’s street art blog Vandalog and features statements from each artist alongside essays written by the project’s three collaborators. You can see the entire range of poster-sized artworks produced for Art in Ad Places on the project’s website or Instagram.

Bones Not Bombs by Pat Perry

Bones Not Bombs by Pat Perry

My Ad is No Ad by John Fekner

My Ad is No Ad by John Fekner

Artwork by For Freedoms with Hank Willis Thomas

Artwork by For Freedoms with Hank Willis Thomas

"I HATE THE SOUND OF SILENCE" by Cheryl Pope

“I HATE THE SOUND OF SILENCE” by Cheryl Pope

Artwork by Martha Cooper

Artwork by Martha Cooper

The Ecstasy of St Katsuhiro Otomo by Nomi Chi

The Ecstasy of St Katsuhiro Otomo by Nomi Chi

Stop Telling Women to Smile by Tatyana Fazlalizadeh

Stop Telling Women to Smile by Tatyana Fazlalizadeh

Artwork by Louise Chen aka Ouizi

Artwork by Louise Chen aka Ouizi

Blue Lady by Parker Day

Blue Lady by Parker Day

 

 

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