Jason Eppink was recently invited to the Museum of Arts and Design in New York to speak about his involvement with Improv Everywhere. Instead, he instigated a spontaneous water gun fight between over a hundred participants. The world would be a much better place if this happened at every meeting. Read a quick interview about the incident over on Hyperallergic.
Another really fun ad, this time by DDB in Paris for Tropicana.
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy”. Through several thousand spikes of copper and zinc, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90 second film.
Advertisement or not, this looks like it was a really cool endeavor. Gooooo science! (via i believe in advertising)