Tag Archives: advertising

A Herd of Cats Fill Advertising Placements at a London Tube Stop for Two Weeks 

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The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Clapham Common Tube station in London is currently covered in cats, and for the most part it’s just as straightforward as it may seem. A project known as the Citizens Advertising Takeover Service (or CATS), took over 68 advertisements in the station as a way to bring cute imagery into the daily vision of passersby, while momentarily ceasing the onslaught of continuous advertising faced during daily commutes, and life. CATS secured the money to finance the project through a Kickstarter campaign six months ago, and in the end raised £23,000.

Started by Glimpse, CATS is the first project by the collective who hopes to bring about social change via creative campaigns. Many of the cats Glimpse photographed for the 68 advertisements are stray cats from two rescue charities, Battersea Dogs & Cats Home, and Cats Protection. You can learn more about the two organizations on Glimpse’s website. (via Laughing Squid, PetaPixel)

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The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

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Brandalism: 82 Artists Install 600 Fake Ads Across Paris to Protest the COP21 Climate Conference 

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Just days before the start of the UN COP21 Climate Conference held in Paris and during the French state of emergency following terrorist attacks earlier this November, 600 posters were covertly distributed and hung within the city. The posters were not taped to poles or distributed in public grounds, but secured behind glass at bus stops around the city. The large-scale posters were advertisement replacements, fake corporate ads designed by 82 artists across 19 countries to satirize messaging found throughout the Parisian streets.

Organized by the Brandalism project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talks’ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at the content of the hundreds of posters dotting their daily commute.

“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.

Escif, Jimmy Cauty, Neta Harari, Bansky-collaborator Paul Insect, and Kennard Phillips were just a few of the dozens of artists who created posters for the Parisian installation. You can see many more of the 600 posters created to challenge the UN COP21 Climate Conference over on Street Art News and Brandlism’s own website here.

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Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways 

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All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess

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Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.” (via The Creator’s Project and Junkculture)

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A Woolen Ape Explores a Backyard Garden in a New Short from Marc & Emma 

As part of a promotional campaign for Wonderlijk Wild (Miraculously Wild), an effort to encourage home gardening in Belgium, filmmaking duo Emma De Swaef and Marc James Roels of Marc & Emma were hired to create this wonderful short about a felted green ape exploring the outdoors. You might remember their work from this other woolen animation featuring two doughy wrestlers for the National Animation Festival last year. (via Vimeo)

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Update: An earlier version of this post referred to the film as “stop-motion” when in fact it’s actually live-action puppeteering.

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Meticulously Handcrafted Paper Objects by Zim & Zou 

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Master paper crafting duo Lucie Thomas and Thibault Zimmermann of Zim & Zou (previously) continue to create some of the most eye-catching paper illustrations around. The two French designers focus mostly on handcrafted objects made from materials like paper, thread, wood, and leather for one-of-a-kind window displays, editorial illustrations, and posters. Some of their most recent projects include a lovely poster commissioned by the Bill & Melinda Gates Foundation to encourage childhood vaccinations as well as work for the SXSW Film Festival and Hermès Maison Shanghai. See more on Behance.

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The Octographer: An Octopus Was Trained to Take Photographs of Aquarium Visitors in Just Three Tries 

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The octopus is a fascinating creature. And its well-documented intellect has led more and more scientists to believe that humans may not be alone in their ability to comprehend and solve challenging problems. In addition to opening jars and predicting the outcomes of soccer matches, we can now add ‘taking photographs’ to the ongoing list of skills these 8-legged invertebrate can learn.

To promote their water-resistant camera, Sony recently teamed up with the Sea Life Aquarium in New Zealand to teach an octopus named Rambo to take pictures of visitors from inside her tank. The camera was mounted on her tank “When we first tried to get her to take a photo, it only took three attempts for her to understand the process,” said one of the trainers. “That’s faster than a dog. Actually it’s faster than a human in some instances.” (via PetaPixel)

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