Tag Archives: advertising

Afterglow: Skiers Traverse an Alaskan Mountain Range Wearing LED Light Suits

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This new promotional clip for Philips TV and Atomic Skis features several skiers wearing multi-colored LED light suits as they traverse mountains at an Alaskan ski resort at night. The brightly lit suits create a fantastic glow around each skier that illuminates anything nearby. While I don’t see him listed in the credits, the video seems to be an homage to Jacob Sutton’s L.E.D. Surfer from two years ago. (via Vimeo)

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Reclaimed Paper Insects by ‘Soon’

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This fantastic set of paper insects was created from reclaimed paper by Belgium-based ad agency Soon for paper company IGEPA Benelux. The critters are part of a visual language used in a brochure advertising a new line of recycled paper. You can watch the entire Soon team toiling away on the project in this making of video. (via Lustik)

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An Interactive Dancing Pedestrian Signal by Smart

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This fun urban intervention from small car manufacturer Smart attempts to redesign the humble traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street. The piece was created for Smart’s promotional/safety campaign titled WhatAreYouFOR. (via Designboom)

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A Rube Goldberg Machine Powered by Light and Magnifying Glasses

This slick commercial for Japanese high-speed optical internet service au Hikari has a pretty novel take on the Rube Goldberg Machine. Each sequence in the device is powered (or otherwise set in motion) by a single beam of light sent through magnifying glasses and mirrors to burn strings, pop balloons, and melt bits of ice. Even if you’re Rube Goldberg’d out lately, this is worth a watch. (via The Kid Should See This)

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A World Where Outdoor Advertising is Replaced by Classical Paintings

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In this fun series of photos from the streets of Milan and Paris, artist Etienne Lavie imagines what the world might be like if invasive street advertisements were replaced with classical paintings. If instead of waiting for the bus next to a back-lit ad for a new car, you were given the opportunity to stare at Marco d’ Oggiono’s The Three Archangels. Lavie has shared very little about the tongue-in-cheek project titled “OMG who stole my ads?,” but art triumphing over consumerism in an urban utopia is pretty clear message. You can see much more of the series here. (via Colossal Submissions)

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The Essence of Sound: Lycopodium Powder on a Subwoofer

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In her second experimental clip exploring the effect of sound waves on lycopodium powder, filmmaker Susie Sie just released this new promotional video for high-end audio system manufacturer Burkhardtsmaier. The super fine (and super flammable) powder made of clubmoss spores creates fascinating patterns and forms as it vibrates due to a subwoofer positioned just below the surface. If you liked this you’ll also like her previous short Cymatics.

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The Sound of Taste: Slow-Motion Spice Bag Explosions Synchronized with Music

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Just a few weeks ago we shared Sarah Schoenfeld’s visual interpretation of recreational drugs, and today we have a cinematic interpretation of taste courtesy of filmmaker Chris Cairns titled the Sound of Taste. Created as a commercial for Schwartz Flavour Shots, the slow-motion video pairs musician MJ Cole and pyrotechnician Paul Mann in a carefully orchestrated firework show of exploding spices, what they describe as a “sonic flavorscape.” You can learn more about how it came together and watch a behind-the-scenes clip over on PetaPixel.

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