Tag Archives: advertising

Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways 


All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess






Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.” (via The Creator’s Project and Junkculture)

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A Woolen Ape Explores a Backyard Garden in a New Short from Marc & Emma 

As part of a promotional campaign for Wonderlijk Wild (Miraculously Wild), an effort to encourage home gardening in Belgium, filmmaking duo Emma De Swaef and Marc James Roels of Marc & Emma were hired to create this wonderful short about a felted green ape exploring the outdoors. You might remember their work from this other woolen animation featuring two doughy wrestlers for the National Animation Festival last year. (via Vimeo)




Update: An earlier version of this post referred to the film as “stop-motion” when in fact it’s actually live-action puppeteering.

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Meticulously Handcrafted Paper Objects by Zim & Zou 


Master paper crafting duo Lucie Thomas and Thibault Zimmermann of Zim & Zou (previously) continue to create some of the most eye-catching paper illustrations around. The two French designers focus mostly on handcrafted objects made from materials like paper, thread, wood, and leather for one-of-a-kind window displays, editorial illustrations, and posters. Some of their most recent projects include a lovely poster commissioned by the Bill & Melinda Gates Foundation to encourage childhood vaccinations as well as work for the SXSW Film Festival and Hermès Maison Shanghai. See more on Behance.










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The Octographer: An Octopus Was Trained to Take Photographs of Aquarium Visitors in Just Three Tries 

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The octopus is a fascinating creature. And its well-documented intellect has led more and more scientists to believe that humans may not be alone in their ability to comprehend and solve challenging problems. In addition to opening jars and predicting the outcomes of soccer matches, we can now add ‘taking photographs’ to the ongoing list of skills these 8-legged invertebrate can learn.

To promote their water-resistant camera, Sony recently teamed up with the Sea Life Aquarium in New Zealand to teach an octopus named Rambo to take pictures of visitors from inside her tank. The camera was mounted on her tank “When we first tried to get her to take a photo, it only took three attempts for her to understand the process,” said one of the trainers. “That’s faster than a dog. Actually it’s faster than a human in some instances.” (via PetaPixel)

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Architectural Letterforms Come to Life for ‘Deepblue Networks’ 









For a recent promotional campaign, German creative firm Deepblue Networks collaborated with illustrator and graphic designer Florian Schommer of Kjosk Collective to create a series of animated buildings using the letters of their logo. The 8 illustrations turn each letter of the logo into a multi-story building and imagines the staff working inside. You can see the full presentation here. Creative direction by Burkhard Müller. (via Behance)

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Afterglow: Skiers Traverse an Alaskan Mountain Range Wearing LED Light Suits 



This new promotional clip for Philips TV and Atomic Skis features several skiers wearing multi-colored LED light suits as they traverse mountains at an Alaskan ski resort at night. The brightly lit suits create a fantastic glow around each skier that illuminates anything nearby. While I don’t see him listed in the credits, the video seems to be an homage to Jacob Sutton’s L.E.D. Surfer from two years ago. (via Vimeo)

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Reclaimed Paper Insects by ‘Soon’ 







This fantastic set of paper insects was created from reclaimed paper by Belgium-based ad agency Soon for paper company IGEPA Benelux. The critters are part of a visual language used in a brochure advertising a new line of recycled paper. You can watch the entire Soon team toiling away on the project in this making of video. (via Lustik)

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