In the terrifying wake of 2011 the Tōhoku earthquake and tsunami in Japan, funerals become a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber affairs punctuated with black and white with any deviation considered taboo or inappropriate. Reflecting on the enormity of recent events, funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry. The agency responded with this unprecedented figure of a skeleton made with pressed flowers that overtly celebrates the cycle of life by introducing color and elements of nature that are often avoided in such services. The image was considered so successful it went on to win a design merit award from the 2013 One Club Awards. You can see it in even higher resolution here. (via spoon & tamago)
How do you advertise a life drawing course? You could photocopy posters from the last session for the umpteenth time and hang them on a wall, or maybe take out a tiny ad in the local paper and hope some people show up. Except that’s what we’ve been doing for decades. Creative duo Wriggles & Robbins decided to take a new approach in this brief clip advertising drawing courses at The Book Club in London. Using photographed stills of the students’ work-in-progress the team created this lovely stop motion video the that does an extraordinary job of capturing the energy, perspective and fun of a life-drawing class. Really cool, I wish it went on for another minute or so. (via it’s nice that)
Stockholm-based photographer Christian Åslund recently payed tribute to retro 2D video games using the streets of Hong Kong as a backdrop. The photos were taken as part of an ad campaign for shoe brand Jim Rickey utilizing models who would lay flat on the streets or sidewalks to create the unique perspective. I’ve seen many photographers toy with this idea, but the wide-angle nature of these shots taken from such height creates a truly fun and expansive environment. See many more shots from the series here. (via design taxi)
As part of a promotional effort to promote a new line of lighting solutions, IKEA Portugal partnered with LIKE Architects to create this fun illuminated walkway in the Belém Cultural Centre in Portugal. The lamps are programmed to have oscillating intensities, with each light possessing a unique pattern that results in a sort of shimmering maze of bare lightbulbs. See much more over on Domus. (via yellowtrace)
Netherlands based designer Rogier Wieland (previously) has just completed another one of his impressive stop motion ads for Moleskin that relies almost entirely on notebooks to create nearly every aspect of the animation including the precisely cut typography. The making-of video is pretty great too and I’ve included it here as well.
Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome! (via moeity)
Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tan was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty. I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen. (via ads of the world)
BBDO Brazil and director Cisma just released this fantastically clever stop motion video that tells the story of life “from love to bingo” for client Getty Images by winnowing through their exhaustive library of some 38 million images. The one minute clip took six months to research and animate. (via quipsologies)