Tag Archives: advertising

Meticulously Handcrafted Paper Objects by Zim & Zou

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Master paper crafting duo Lucie Thomas and Thibault Zimmermann of Zim & Zou (previously) continue to create some of the most eye-catching paper illustrations around. The two French designers focus mostly on handcrafted objects made from materials like paper, thread, wood, and leather for one-of-a-kind window displays, editorial illustrations, and posters. Some of their most recent projects include a lovely poster commissioned by the Bill & Melinda Gates Foundation to encourage childhood vaccinations as well as work for the SXSW Film Festival and Hermès Maison Shanghai. See more on Behance.

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The Octographer: An Octopus Was Trained to Take Photographs of Aquarium Visitors in Just Three Tries

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The octopus is a fascinating creature. And its well-documented intellect has led more and more scientists to believe that humans may not be alone in their ability to comprehend and solve challenging problems. In addition to opening jars and predicting the outcomes of soccer matches, we can now add ‘taking photographs’ to the ongoing list of skills these 8-legged invertebrate can learn.

To promote their water-resistant camera, Sony recently teamed up with the Sea Life Aquarium in New Zealand to teach an octopus named Rambo to take pictures of visitors from inside her tank. The camera was mounted on her tank “When we first tried to get her to take a photo, it only took three attempts for her to understand the process,” said one of the trainers. “That’s faster than a dog. Actually it’s faster than a human in some instances.” (via PetaPixel)

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Architectural Letterforms Come to Life for ‘Deepblue Networks’

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For a recent promotional campaign, German creative firm Deepblue Networks collaborated with illustrator and graphic designer Florian Schommer of Kjosk Collective to create a series of animated buildings using the letters of their logo. The 8 illustrations turn each letter of the logo into a multi-story building and imagines the staff working inside. You can see the full presentation here. Creative direction by Burkhard Müller. (via Behance)

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Afterglow: Skiers Traverse an Alaskan Mountain Range Wearing LED Light Suits

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This new promotional clip for Philips TV and Atomic Skis features several skiers wearing multi-colored LED light suits as they traverse mountains at an Alaskan ski resort at night. The brightly lit suits create a fantastic glow around each skier that illuminates anything nearby. While I don’t see him listed in the credits, the video seems to be an homage to Jacob Sutton’s L.E.D. Surfer from two years ago. (via Vimeo)

Reclaimed Paper Insects by ‘Soon’

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This fantastic set of paper insects was created from reclaimed paper by Belgium-based ad agency Soon for paper company IGEPA Benelux. The critters are part of a visual language used in a brochure advertising a new line of recycled paper. You can watch the entire Soon team toiling away on the project in this making of video. (via Lustik)

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An Interactive Dancing Pedestrian Signal by Smart

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This fun urban intervention from small car manufacturer Smart attempts to redesign the humble traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street. The piece was created for Smart’s promotional/safety campaign titled WhatAreYouFOR. (via Designboom)

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A Rube Goldberg Machine Powered by Light and Magnifying Glasses

This slick commercial for Japanese high-speed optical internet service au Hikari has a pretty novel take on the Rube Goldberg Machine. Each sequence in the device is powered (or otherwise set in motion) by a single beam of light sent through magnifying glasses and mirrors to burn strings, pop balloons, and melt bits of ice. Even if you’re Rube Goldberg’d out lately, this is worth a watch. (via The Kid Should See This)

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