To spark interest for the upcoming 2017 Summer Universiade, the city of Taipei has employed a fantastic marketing strategy that sees the city’s subway cars turned into realistic backdrops of several popular sporting venues. The floors of each car have been replaced by laminate overlays of track lanes, grass turf, basketball courts, and baseball fields—though by far the most popular car is the swimming pool. The Universiade begins August 19th and involves 22 different sports across 70 venues. You can see more photos of the Taipei MRT transit cars on Instagram. (via Design You Trust, Taiwan News)
For their brand new advertisement, Finnish coffee roaster Paulig asked director and animator Lucas Zanotto to brew a cup of coffee from a single bean. Using a nail file to create the grounds, Zanotto then boils water over a single tea light, and finally pours the freshly brewed java one drop at a time into a thimble-sized mug. The video has a direct relationship to recently popularized miniature cooking videos on Youtube, which have produced everything from miniature deep-fried chicken to tiny shrimp tempura. You can watch more of the Helsinki-based director’s videos on his Instagram and Vimeo, and take a look at Zanotto’s miniature coffee brewing techniques above.
All photos by Lance Gerber / courtesy of the artist and Desert X
Jennifer Bolande‘s work Visible Distance / Second Sight, is not one that you stop your car at and observe, in fact, its not one that even requires slowing to admire. The several billboard installation stretches alongside the Gene Autry Trail and Vista Chino in California, bordering the roads with scenic images of the same mountains that peak out behind each piece. In some instances the images match perfectly with the surrounding range, creating an alignment of fabricated reality while one zooms past the display.
Papercraft duo Zim & Zou (previously) are back at it with one of their most grandiose installations yet for Hermès in Dubai. Each piece is a miniature paper village populated with tiny characters, one centered around towers of fungi, the other based around blooming lotus flowers. Lucie Thomas and Thibault Zimmermann, the names behind Zim & Zou, specialize in designing and building installations out of tangible materials for advertising, product display, and as part of personal artistic pursuits. You can follow more of their recent work on Instagram and Behance.
The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org
The Clapham Common Tube station in London is currently covered in cats, and for the most part it’s just as straightforward as it may seem. A project known as the Citizens Advertising Takeover Service (or CATS), took over 68 advertisements in the station as a way to bring cute imagery into the daily vision of passersby, while momentarily ceasing the onslaught of continuous advertising faced during daily commutes, and life. CATS secured the money to finance the project through a Kickstarter campaign six months ago, and in the end raised £23,000.
Started by Glimpse, CATS is the first project by the collective who hopes to bring about social change via creative campaigns. Many of the cats Glimpse photographed for the 68 advertisements are stray cats from two rescue charities, Battersea Dogs & Cats Home, and Cats Protection. You can learn more about the two organizations on Glimpse’s website. (via Laughing Squid, PetaPixel)
Just days before the start of the UN COP21 Climate Conference held in Paris and during the French state of emergency following terrorist attacks earlier this November, 600 posters were covertly distributed and hung within the city. The posters were not taped to poles or distributed in public grounds, but secured behind glass at bus stops around the city. The large-scale posters were advertisement replacements, fake corporate ads designed by 82 artists across 19 countries to satirize messaging found throughout the Parisian streets.
Organized by the Brandalism project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talks’ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at the content of the hundreds of posters dotting their daily commute.
“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.