Just a few weeks ago we shared Sarah Schoenfeld’s visual interpretation of recreational drugs, and today we have a cinematic interpretation of taste courtesy of filmmaker Chris Cairns titled the Sound of Taste. Created as a commercial for Schwartz Flavour Shots, the slow-motion video pairs musician MJ Cole and pyrotechnician Paul Mann in a carefully orchestrated firework show of exploding spices, what they describe as a “sonic flavorscape.” You can learn more about how it came together and watch a behind-the-scenes clip over on PetaPixel.
Created by the team at Ogilvy 12th Floor for British Airways, these awesome billboards installed in London’s Piccadilly Circus and Chiswick interactively display information about the flight that appears immediately overhead. Using custom-built surveillance technology the billboards display the flight number and route information in sync with a recorded video of a child who appears to be pointing at each plane as it soars above. Pretty fun. (via PSFK)
Created by Yuki Ariga for Japanese paper manufacturer Nepia this lovely animated short features a cavalcade of delicately folded tissue paper animals. If you’re interested, here’s the making of video. (via NOTCOT)
UK department store chain John Lewis are known for the high production value of their annual holiday commercial produced in partnership with Adam&Eve/DDB. This year’s festive/sappy/tear-jerker ad, The Bear & the Hare, could have been produced using standard animation, but the creative team opted for a much more complex and time-consuming hybrid of hand-drawn animation converted into stop motion animation. The making-of video above is almost more impressive than the actual commercial, which you can watch here. BUT WHAT DOES IT ALL MEAN!? The BBC tries to interpret the ad. (via It’s Nice That)
On June 15, 1969 in Battaglia, Italy a man named Bruno bought a few jugs of wine, some sausages and a few other items and set up a tiny food stand underneath a tree to see if anyone would show up. By the end of the day he had sold almost everything and the family restaurant, Ai Pioppi, was born. The next month he had a chance encounter with a blacksmith who didn’t have time to make a few hooks for some chains. Bruno decided he would learn to weld himself and enjoyed it so much he began to dream up small rides he could build to entice new customers to Ai Pioppi. It turned out to be brilliantly successful.
Now forty years later, the forest around the restaurant is packed with swings, multi-story slides, seesaws, gyroscopes, tilt-a-whirls, and bizarre kinetic roller-coasters for adults and children. In this artfully filmed 10-minute documentary by a team over at Fabrica, we get the chance to meet Bruno, see many of his rides in action, and learn a bit about his philosophy on existence and death.
For this post I also included a few photos courtesy Oriol Ferrer Mesià who visited Ai Pioppi in 2011 with several friends. You can see many more shots here and here.
The next time I’m in Italy I think this is at the top of my list.
As part of an absurdly clever advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and posessions against unforseen events. Read more over on Designboom. All images courtesy M&C Saatchi Milano. (via It’s Nice That)
Yes, it’s an ad, but it’s a darn good one. This fun video from Mercedes-Benz demonstrates a chickens (as well as many other birds) ability to keep its head almost perfectly positioned in the same place despite moving its body from side to side. Destin over at SmarterEveryDay discussed the phenomenon back in 2008 and I’ve included it above for reference. Y’know, for science.
In this video from the Glue Society (previously here and here) we learn about a new art movement focused on posessing multiples of the same object. This had me smiling all the way through. The clip was made as a promotional effort for Boost chocolate bars, but stands up surprisingly well on its own. Happy Friday.