Tag Archives: advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

A World Where Outdoor Advertising is Replaced by Classical Paintings consumerism advertising

In this fun series of photos from the streets of Milan and Paris, artist Etienne Lavie imagines what the world might be like if invasive street advertisements were replaced with classical paintings. If instead of waiting for the bus next to a back-lit ad for a new car, you were given the opportunity to stare at Marco d’ Oggiono’s The Three Archangels. Lavie has shared very little about the tongue-in-cheek project titled “OMG who stole my ads?,” but art triumphing over consumerism in an urban utopia is pretty clear message. You can see much more of the series here. (via Colossal Submissions)

The Essence of Sound: Lycopodium Powder on a Subwoofer

The Essence of Sound: Lycopodium Powder on a Subwoofer video art macro audio advertising

In her second experimental clip exploring the effect of sound waves on lycopodium powder, filmmaker Susie Sie just released this new promotional video for high-end audio system manufacturer Burkhardtsmaier. The super fine (and super flammable) powder made of clubmoss spores creates fascinating patterns and forms as it vibrates due to a subwoofer positioned just below the surface. If you liked this you’ll also like her previous short Cymatics.

The Sound of Taste: Slow-Motion Spice Bag Explosions Synchronized with Music

The Sound of Taste: Slow Motion Spice Bag Explosions Synchronized with Music slow motion food advertising

Just a few weeks ago we shared Sarah Schoenfeld’s visual interpretation of recreational drugs, and today we have a cinematic interpretation of taste courtesy of filmmaker Chris Cairns titled the Sound of Taste. Created as a commercial for Schwartz Flavour Shots, the slow-motion video pairs musician MJ Cole and pyrotechnician Paul Mann in a carefully orchestrated firework show of exploding spices, what they describe as a “sonic flavorscape.” You can learn more about how it came together and watch a behind-the-scenes clip over on PetaPixel.

Interactive Billboards Display the Destination or Origin of Airplanes Overhead

Interactive Billboards Display the Destination or Origin of Airplanes Overhead interactive flight advertising

Created by the team at Ogilvy 12th Floor for British Airways, these awesome billboards installed in London’s Piccadilly Circus and Chiswick interactively display information about the flight that appears immediately overhead. Using custom-built surveillance technology the billboards display the flight number and route information in sync with a recorded video of a child who appears to be pointing at each plane as it soars above. Pretty fun. (via PSFK)

Tissue Paper Stop Motion Animals for Nepia

Tissue Paper Stop Motion Animals for Nepia stop motion paper animation advertising

Created by Yuki Ariga for Japanese paper manufacturer Nepia this lovely animated short features a cavalcade of delicately folded tissue paper animals. If you’re interested, here’s the making of video. (via NOTCOT)

Behind the Scenes of John Lewis’ Stop Motion Holiday Ad from adam&eveDDB

Behind the Scenes of John Lewis Stop Motion Holiday Ad from adam&eveDDB stop motion Christmas animation advertising

UK department store chain John Lewis are known for the high production value of their annual holiday commercial produced in partnership with Adam&Eve/DDB. This year’s festive/sappy/tear-jerker ad, The Bear & the Hare, could have been produced using standard animation, but the creative team opted for a much more complex and time-consuming hybrid of hand-drawn animation converted into stop motion animation. The making-of video above is almost more impressive than the actual commercial, which you can watch here. BUT WHAT DOES IT ALL MEAN!? The BBC tries to interpret the ad. (via It’s Nice That)

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

Man Spends 40 Years Building Giant Kinetic Carnival Rides to Advertise Family Restaurant in Italy kinetic Italy documentary carnival advertising
Courtesy Oriol Ferrer Mesià

On June 15, 1969 in Battaglia, Italy a man named Bruno bought a few jugs of wine, some sausages and a few other items and set up a tiny food stand underneath a tree to see if anyone would show up. By the end of the day he had sold almost everything and the family restaurant, Ai Pioppi, was born. The next month he had a chance encounter with a blacksmith who didn’t have time to make a few hooks for some chains. Bruno decided he would learn to weld himself and enjoyed it so much he began to dream up small rides he could build to entice new customers to Ai Pioppi. It turned out to be brilliantly successful.

Now forty years later, the forest around the restaurant is packed with swings, multi-story slides, seesaws, gyroscopes, tilt-a-whirls, and bizarre kinetic roller-coasters for adults and children. In this artfully filmed 10-minute documentary by a team over at Fabrica, we get the chance to meet Bruno, see many of his rides in action, and learn a bit about his philosophy on existence and death.

For this post I also included a few photos courtesy Oriol Ferrer Mesià who visited Ai Pioppi in 2011 with several friends. You can see many more shots here and here.

The next time I’m in Italy I think this is at the top of my list.

A Huge Submarine Bursts through the Streets of Milan

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

As part of an absurdly clever advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and posessions against unforseen events. Read more over on Designboom. All images courtesy M&C Saatchi Milano. (via It’s Nice That)

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