Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tan was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty. I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen. (via ads of the world)
BBDO Brazil and director Cisma just released this fantastically clever stop motion video that tells the story of life “from love to bingo” for client Getty Images by winnowing through their exhaustive library of some 38 million images. The one minute clip took six months to research and animate. (via quipsologies)
First: everything in these photos, liquid typography included, is part of a single photograph, and if you don’t believe it just watch the video. This new series of ads was created by art/design collective NAM (previously here and here) for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. The series uses their signature method of suspending objects and people with strings and cables to create weightless environments that appear to be caught mid-explosion. See many more photos and behind the scenes videos of the project here. If you like this style of non-digital execution, make sure you’re also familiar with Le Creative Sweatshop.
Loaded with visual references to the writing of Franz Kafka and Hunter S. Thompson this incredibly slick animation was created by String Theory for online bookseller Good Books International that donates 100% of its profits to Oxfam. There’s another version including narration of Hunter S. Thompson that probably explains the visuals a bit better, but I personally found it a bit distracting. (via vimeo)
This print campaign for the Berlin Philharmonic orchestra uses macro photographs taken inside the cramped spaces of instruments making the inner workings of a violin, cello, flute, and pipe organ appear vast and spacious, almost as if you could walk around inside them. So wonderfully done. Art directed by photographer Bjoern Ewers, you can see more over on Behance.
Update: The photography is by Mierswa Kluska and the original concept came from Mona Sibai and Björn Ewers.
How fun is this? The marketing team behind the movie Chronicle built three RC planes in the shape of human beings and flew them around New York City to create the illusion of superheroes zooming around iconic landmarks. Say what you will about this being a viral marketing ploy, I would much rather watch this than a 60-second trailer on TV. Well done. And also, I want one. (via gizmodo)
In case you want to know what I’ve been up to this morning, it’s been watching this brilliant new ad for Lurpak with my son, on repeat, while he runs around the house screaming “MASH MASH MASH”—and I think I’m about to join him. When advertising works, it really works. The spot was produced by Wieden+Kennedy, directed by Dougal Wilson.