Tag Archives: advertising

Photos of Really, Really Scared People

Photos of Really, Really Scared People humor haunted house Halloween advertising

The Nightmares Fear Factory in Niagara Falls, Canada struck viral advertising gold with their online photo gallery of people at the peak of absolute terror. There are literally hundreds of photos like this, family and friends tackling their loved ones, desperate screams, unbridled fear the moment they encounter some unspeakable ghoul in the depths of this haunted house. It’s the most hilarious thing I’ve ever seen. I actually think there’s art here somewhere. An enterprising gallery curator might make enormous prints of these. I’d be there opening night. (via metafilter)

Soundlapse by Fruit Bonus

Soundlapse by Fruit Bonus sound Chicago advertising

Using audio samples recorded from around their office, Chicago-based filmmaking team Fruit Bonus made this slick promotional clip. What a great way to show off their chops and give you an idea of what they do, so the next time you need an awesome video and some ace kalimba playing, you know where to go. Don’t you kind of wish it kept going for another minute? (thnx, amanda!)

By Christopher on September 25, 2011 • advertising Chicago sound

Paper Portraits by Anant Nanvare

Paper Portraits by Anant Nanvare portraits paper illustration advertising

A lovely series of three portraits made from tiny paper rolls by Anant Nanvare for Conquerer Paper. (via daily think)

By Christopher on September 12, 2011 • advertising illustration paper portraits

Epic “Back to the Start” Stop-Motion Ad for Chipotle (Plus Bonus Making-Of Goodness)

Epic Back to the Start Stop Motion Ad for Chipotle (Plus Bonus Making Of Goodness) sustainability stop motion food farming animation advertising

The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.

Many more production photos can be found here. Over the past decade I have eaten at Chipotle so irrationally frequent, they should just wrap my burritos in common stock. (via laughing squid)

Update: Turns out Kelly needed to make the video private for now. I’ll leave it up in hopes that things get switched back on at some point.

By Christopher on August 31, 2011 • advertising animation farming food stop motion sustainability

WWF Ads by Murilo Melo

(click images for detail)

I can’t get enough of Murilo Melo’s work apparently. These are two additional posters he designed for the World Wildlife Fund that show a dead tree and barren reef with their component wildlife removed and displayed alongside them asking you to imagine these ecosystems without plants and animals. Beautiful.

By Christopher on August 19, 2011 • advertising animals conservation environment infographics posters and prints

Switch Your Routine for Ours: Posters Made from TVs, Video Games, and Computers for Companhia Athletica Gyms

Switch Your Routine for Ours: Posters Made from TVs, Video Games, and Computers for Companhia Athletica Gyms posters and prints electronics computers advertising

Art director Murilo Melo created this killer poster series for Companhia Athletica Gyms in Brazil by dismantling sloth-inducing televisions, video games, and computers and using their thousands of parts to create exercising humans, urging you to “switch your routine for ours”. The project took four months to execute and is well documented on this pretty awesome website where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video. From concept to execution this is one of the more clever print advertising campaigns I’ve seen in a while.

By Christopher on August 19, 2011 • advertising computers electronics posters and prints

WWF: The World is Where We Live

WWF: The World is Where We Live environment advertising activism

This is a fantastic new promotional short from the WWF. I can’t imagine how much thought and planning went into each one of these shots, from the use of color, to the choreography, and camera work. What a wonderfully executed vision. (via lustik)

By Christopher on July 26, 2011 • activism advertising environment

A Crazy Neon Glow-Stick Video of Insanity

A Crazy Neon Glow Stick Video of Insanity neon advertising

This is a pretty fun viral advert for Bon Yurt (a brand of yogurt from Columbia) where a group of artists are set loose in a gallery space armed with tons of blenders, paint, and over 700 small glasses and build a sort of audio equalizer with gallons of toxic goo extracted from neon glow sticks. I’m hungry!