The Nightmares Fear Factory in Niagara Falls, Canada struck viral advertising gold with their online photo gallery of people at the peak of absolute terror. There are literally hundreds of photos like this, family and friends tackling their loved ones, desperate screams, unbridled fear the moment they encounter some unspeakable ghoul in the depths of this haunted house. It’s the most hilarious thing I’ve ever seen. I actually think there’s art here somewhere. An enterprising gallery curator might make enormous prints of these. I’d be there opening night. (via metafilter)
Using audio samples recorded from around their office, Chicago-based filmmaking team Fruit Bonus made this slick promotional clip. What a great way to show off their chops and give you an idea of what they do, so the next time you need an awesome video and some ace kalimba playing, you know where to go. Don’t you kind of wish it kept going for another minute? (thnx, amanda!)
The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.
Many more production photos can be found here. Over the past decade I have eaten at Chipotle so irrationally frequent, they should just wrap my burritos in common stock. (via laughing squid)
Update: Turns out Kelly needed to make the video private for now. I’ll leave it up in hopes that things get switched back on at some point.
I can’t get enough of Murilo Melo’s work apparently. These are two additional posters he designed for the World Wildlife Fund that show a dead tree and barren reef with their component wildlife removed and displayed alongside them asking you to imagine these ecosystems without plants and animals. Beautiful.
Art director Murilo Melo created this killer poster series for Companhia Athletica Gyms in Brazil by dismantling sloth-inducing televisions, video games, and computers and using their thousands of parts to create exercising humans, urging you to “switch your routine for ours”. The project took four months to execute and is well documented on this pretty awesome website where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video. From concept to execution this is one of the more clever print advertising campaigns I’ve seen in a while.
This is a fantastic new promotional short from the WWF. I can’t imagine how much thought and planning went into each one of these shots, from the use of color, to the choreography, and camera work. What a wonderfully executed vision. (via lustik)
This is a pretty fun viral advert for Bon Yurt (a brand of yogurt from Columbia) where a group of artists are set loose in a gallery space armed with tons of blenders, paint, and over 700 small glasses and build a sort of audio equalizer with gallons of toxic goo extracted from neon glow sticks. I’m hungry!