A new ad for Asics shoes by Vitro, USA.
I want so badly to believe this is real, but I don’t quite see how it’s done. If somebody wants to explain the science to me I’d love to hear it. Actually, on third viewing it looks like there’s just little stoppers on the lines and they blow the pingpong balls with air, in which case I think this is certifiably awesome. (via i believe in advertising)
A new commercial for NTT Docomo’s Touch Wood SH-08C wooden-encased phone, created by Morihiro Harano of Drill Inc. The video follows a small wooden ball that traverses a sloped xylophone “track”, relying only on the force of gravity to gradually play Bach’s Cantata 147. If only more advertising was this brilliant. (via spoon and tamago)
DDB Paris created these interactive “Escape Machines” for the French travel company Voyages SNCF. The black, monolithic cubes were installed conspicuously in highly-trafficked public places, the only visible prompt a small red button. As a random person approaches they are asked by a mechanized voice from within the box where they would travel to if they could leave immediately, the button is pressed and hilarity ensues. The person is even presented with an enormous faux ticket to their destination.
A series of print ads for Dutch Book Week by Van Wanten Etcetera. This years theme was the “autobiography”, so 3D portraits of Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah were created from books as centerpieces for the ad campaign. Despite how striking the ads are I have to admit that they were digitally produced, and in an age when anything can be realistically created with computers I tend to get more excited about the real thing, like the works of Julia Feld. That said, the artists for this campaign clearly spent lots of time focusing on the fine details, as even the text used on the pages came from the actual books. Digital or not, this is a lovely campaign. (via behance)
A great natural gas commercial produced by Lovo Films. After a month of preparation the stop motion spot took 4 days and nights to shoot with a crew of 40. Directed by Olivier Babinet for TBWA Brussels. And here’s the making of:
The viral buzz for IKEA’s cookbook Hembakat är Bäst (Homemade is Best) just keeps coming with a wonderful set of ten videos directed by Carl Kleiner. Here are my four favorites.
UK agency PrettyGreen made this awesome sign for Cadbury’s Race Season, a challenge to find the world’s fastest racers including the world’s fastest coin stacker. The work required the expertise of several 2D and 3D artists and took five days to construct utilizing 31,010 coins. Check out the making of video to see how they did it. (thnx, andy!)