I have no idea what’s going on here but I just laughed loud enough to startle the crap out of my poor sleeping dog. That, I believe, is justification enough to post it here. Directed by Reina Hamane of teevee graphics for Japanese music website Space Shower TV.
Another really fun ad, this time by DDB in Paris for Tropicana.
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy”. Through several thousand spikes of copper and zinc, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90 second film.
A new ad for Asics shoes by Vitro, USA. I want so badly to believe this is real, but I don’t quite see how it’s done. If somebody wants to explain the science to me I’d love to hear it. Actually, on third viewing it looks like there’s just little stoppers on the lines and they blow the pingpong balls with air, in which case I think this is certifiably awesome. (via i believe in advertising)
A new commercial for NTT Docomo’s Touch Wood SH-08C wooden-encased phone, created by Morihiro Harano of Drill Inc. The video follows a small wooden ball that traverses a sloped xylophone “track”, relying only on the force of gravity to gradually play Bach’s Cantata 147. If only more advertising was this brilliant. (via spoon and tamago)
DDB Paris created these interactive “Escape Machines” for the French travel company Voyages SNCF. The black, monolithic cubes were installed conspicuously in highly-trafficked public places, the only visible prompt a small red button. As a random person approaches they are asked by a mechanized voice from within the box where they would travel to if they could leave immediately, the button is pressed and hilarity ensues. The person is even presented with an enormous faux ticket to their destination.
A series of print ads for Dutch Book Week by Van Wanten Etcetera. This years theme was the “autobiography”, so 3D portraits of Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah were created from books as centerpieces for the ad campaign. Despite how striking the ads are I have to admit that they were digitally produced, and in an age when anything can be realistically created with computers I tend to get more excited about the real thing, like the works of Julia Feld. That said, the artists for this campaign clearly spent lots of time focusing on the fine details, as even the text used on the pages came from the actual books. Digital or not, this is a lovely campaign. (via behance)
A great natural gas commercial produced by Lovo Films. After a month of preparation the stop motion spot took 4 days and nights to shoot with a crew of 40. Directed by Olivier Babinet for TBWA Brussels. And here’s the making of: