The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.
Update: Turns out Kelly needed to make the video private for now. I’ll leave it up in hopes that things get switched back on at some point.
This project began from the theory that humans are made of cosmic matter as a result of a stars death. I created imagery that showcased this cosmic birth through the use of dust and reflective confetti to create galaxies. The models organic bodily expressions as they are frozen in time between the particles suggest their celestial creation. In addition, space and time is heightened by the use of three-dimensional animated gifs. Their movement serves as a visual metaphor to the spatial link we share with stars as well as their separateness through time.
Created by environmental design group Eness, MÖBIUS is a sculpture comissioned by the city of Melbourne that was photographed and animated over two weeks in May 2011. The piece consists of 21 green triangles that can be configured into several cyclical patterns creating the optical illusion of motion. This is a really fantastic example of public artwork, as the individuals who interact with the space inevitably become part of the art itself. (via change the thought)
London-based artist and animator Nicos Livesey creates these mind-exploding animations using intricately built loafs of plasticine. The colorful clay is formed into morphing and shifting geometric patterns that are revealed as he slices and photographs the cross-sections at painstaking 2mm intervals. (via fastco)