Yes, yes, a thousand times yes. Sweet Play is the diploma project of French designer Elsa Lambinet who recently graduated from the ECAL University of Art and Design with a Masters in Advanced Studies in Luxury. I’m not 100% sure what a Masters in Luxury is, but if it means I get to create projects like this, I’m applying for scholarships. The idea behind sweet play is pretty straightforward. A modular design allows for three types of chocolate that can support two added ingredients: black chocolate has a hole to contain fruit, milk chocolate has spaces for nuts, and white chocolate is surfaced to hold liquids, and all three contain a hallowed compartment for inserted flavored wafers, perhaps nougat or carmel. Participants get to mix and match ingredients for hours and hours as they gorge themselves on custom confectionery goodness.
Via email Lambinet says the project remains only a concept as she has yet to find any interesting offers to help realize the project, which is a crying shame. Somebody call somebody. This seems like the perfect thing for Alinea. (thnx, elsa!)
This is some of the most honest and beautiful packaging I’ve encountered in a while. Designed by Doubleday and Cartwright for BluePrintJuice, the entire label is simply a list of plain ingredients printed in a color that contrasts with the juice inside. If only all food packaging could be this user-friendly. Steve Jobs would approve. (via design work life)
The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals. The quality of the animation is simply incredible and I was left wondering how on Earth they had accomplished some of the shots. Luckily the production team at Clapham Road Studios was a step ahead of me and shot a making-of clip that shows the enormous table containing the farm and hundreds of components used to make it move.
Many more production photos can be found here. Over the past decade I have eaten at Chipotle so irrationally frequent, they should just wrap my burritos in common stock. (via laughing squid)
Update: Turns out Kelly needed to make the video private for now. I’ll leave it up in hopes that things get switched back on at some point.