This orange battery was built by photographer Caleb Charland (previously) as part of his ongoing alternative energy photographs using fruit, vegetables, and other objects to create light for his long-exposure photographs. The electricity powering the lightbulb inside the orange is generated through a chemical reaction between citric acid and the zinc nails inserted into each wedge. I think this is by far the most lovely piece he’s done in the series, but before you start work on a bunch of orange lights to keep on the nightstand, the light generated was so dim this particular photograph required a 14 hour exposure. More
Another really fun ad, this time by DDB in Paris for Tropicana.
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy”. Through several thousand spikes of copper and zinc, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90 second film.
Editor's Picks: Art
Highlights below. For the full collection click here.