Massachusetts microbrewery Just Beer has released a limited edition case of IPA with a 12-chapter detective melodrama printed on the labels.
“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA.
Brewed by Harry Smith, written by Paul Goodchild.
Tuned Pale Ale is a product that explores the musical affordable in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making music with objects around them. This product aims to promote more of this type of social interaction.