I’m not a fan of ginger beer, but you’d have difficulty preventing me from purchasing a case of Mille Plateaux for the packaging alone. Design and illustration by Monique Kneepkens. (via dieline)
Massachusetts microbrewery Just Beer has released a limited edition case of IPA with a 12-chapter detective melodrama printed on the labels.
“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA.
Brewed by Harry Smith, written by Paul Goodchild.
Birds on wine labels? I’ll take a case. Great packaging for Hamilton Fray by Motto. Each wine type is represented by a bird that lives natively on the property of the vineyard. Ah, with notes of blueberry, chocolate, and finch. (via lovely package)
Designed by John Schall for Eight Arms Cellars in California. (via dieline)
I don’t know about you, but this is the best quail egg packaging I’ve ever seen. By Czech firm Creasence. (via Lovely Package)
Killer wine labels by New Zealand firm Inhouse Design. Illustration by HelloVon. (via Lovely Package)
Pretty much my holy trinity: beer, music, and design all wrapped into some beautiful packaging by Matt Braun
and Chris Mufalli
for Tuned Pale Ale.
Tuned Pale Ale is a product that explores the musical affordable in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making music with objects around them. This product aims to promote more of this type of social interaction.