Arts collective NAM (previously) has again teamed up with Numabooks (previously) to create a mobile pop-up book shop, this time shaped like a cat. Visitors can purchase books from the cat but the goods are shipped via the mail when the exhibition ends. Numabookcat is on display through October 30 at NADiff Window Gallery.
Update: Johnny at Spoon and Tamago clarifies the book buying part in a nearly simultaneous post: “For 4200 yen you have a little conversation with the host, who, based on those talks, will select 12 books for you. You will then get 1 book in the mail for an entire year.” Love it.
I’m a sucker for process artwork involving paper, and one of the clear themes of this blog is SomebodySpentHalfTheirLifeCutting this Out of Paper. The images above are from a student project by Eliana Ferreira who is working on her master’s degree in communication design at ESAD in Portugal. Students were given the brief to create an alternative retail experience as part of a pop-up shop.
The Pop-up experience is an emerging phenomenon in cities around the world. From gallery-like shopping spaces with one-off exhibitions, to restaurants, nightclubs and mobile shopping units; there is an increase in temporary retail and event based manifestations around the world. These spaces tend to pop-up unannounced, often in interesting architectural locations. They offer exclusivity, innovation and an element of surprise that delight consumers.
For her shop Eliana created the Travel Wheel, a sort of Wheel Of Fortune based game where instead of winning cash and trips, she created the encapsulated essence of winning a trip by constructing tiny paper boxes containing scenes from cities around the world. I can’t even begin to imagine how long it took to create these dozens of tiny boxes, but they are incredibly awesome. To see more of the finished project you can check out her page over on Behance that has photos of all 9 completed boxes. Thanks Eliana for sharing your project with Colossal!