Netherlands-based artist John Breed installed this whimsical leg rainbow in conjunction with German shoe salon Breuninger last year. The piece involved 145 multicolored shoes and legs that were eventually placed near the salon. See more on his website. (via show slow)
Outliers is an ongoing project by artist Maskull Lasserre (previously here and here) where shoes are outfitted with specially carved rubber soles meant to mimic the footprints of moose, Kodiak bears, deer, rabbits and other animals. The shoes are then worn in the snow leaving the impression to unsuspecting passersby that wildlife has wandered into urban areas including Montreal, Ottawa, Boston, and New York. See much more on his website. (via laughing squid)
On the cusp of launching their ecommerce site, the eco-friendly shoe brand JoJo realized shipping costs were much greater than anticipated. Looking to cut costs and satisfy customers they did what any creative entrepreneur would do: bred incredibly intelligent super pigeons to deliver shoes. The line about the shit killed me. (via polkadot)
Update: Yes internet, I am aware this is a viral advert and that a carrier pigeon is not huffing its way across the Atlantic with my new duds.
A new ad for Asics shoes by Vitro, USA. I want so badly to believe this is real, but I don’t quite see how it’s done. If somebody wants to explain the science to me I’d love to hear it. Actually, on third viewing it looks like there’s just little stoppers on the lines and they blow the pingpong balls with air, in which case I think this is certifiably awesome. (via i believe in advertising)
Society27 is a collective of designers working together to create 27 pieces of whatever product they decide to focus on. For their first project they’ve selected shoes and Sneaker/Shoe Model No.1 is the result of months of work. Want a pair? There’s only 27 in existence (made to order) and you need to email [email protected] with your $240 ready. Not only are the shoes insanely beautiful but the carved wooden packaging and overall identity work is stunning. For the hell of it look at this sweet, splintery identity piece they put together: