Oh this is really special. A long-form, somewhat quirky advertisement for SHIRO, a Japanese brand of shōchū. You’ve probably noticed I kind of have a thing for Rube Goldberg-related related stuff and this is no exception despite its digital interventions. (via booooooom)
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!