Design Food
#alcohol #beer #detective #packaging #writing
Please Read Responsibly: A 12-Part Detective Series Printed On Beer Labels
Massachusetts microbrewery Just Beer has released a limited edition case of IPA with a 12-chapter detective melodrama printed on the labels.
“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA.
Brewed by Harry Smith, written by Paul Goodchild.
