Another really fun ad, this time by DDB in Paris for Tropicana.
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy”. Through several thousand spikes of copper and zinc, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90 second film.
Advertisement or not, this looks like it was a really cool endeavor. Gooooo science! (via i believe in advertising)
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!