Design

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Hold a building in your hand: augmented reality on a postage stamp

May 12, 2011

Christopher Jobson

For the past several years Chicagoans have been following the debacle of the Chicago Spire, a 150-floor spiraling skyscraper designed by Santiago Calatrava that would have towered above every other building in the Western Hemisphere. Though due to mismanaged finances, an awful housing market, and the overall impact of the 2008 financial crisis the spire was never meant to be and all we got was a glorious 76-foot-deep hole (previously).

Recognizing this global trend of failed/experimental/never-to-be-built architecture, the Netherlands Institute of Architecture has teamed up with the Dutch postal service (TNT Post) to honor these architects and their unrealized designs in an incredible sheet of stamps. But these aren’t your normal postage stamps. Each is printed with a unique QR-code that when placed in front of a webcam erect 3D buildings in the palm of your hand. Via Aaron Betsky:

The postage-stamp-size exhibit consists of five buildings. As a bonus, if you hold up a whole sheet to the camera, you see an image of the NAI itself. Moreover, the stamps are paired with an Augmented Reality App called UAR (Urban Augmented Reality) that lets you place this and other unbuilt structures in meatspace by holding your iPhone up to the site.

I’m not a huge fan of QR codes and in fact I don’t think I’ve ever used one, however this strikes me as a pretty amazing idea. Head on over to the project site here but you’ll need some postage stamps in-hand to make everything work. Any Dutch Colossal readers wanna help a blogger out? (via notcot)

 

 

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