Given the design brief, “go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest,” graphic design student Ric Bixter selected elastic bands and created this absolutely killer packaging solution. The stronger the band, the more the box appears to be squeezed. I’d grab a box of these over any other. Nice work Ric. (via lovely package, david airey)
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!