Switch Your Routine for Ours: Posters Made from TVs, Video Games, and Computers for Companhia Athletica Gyms
Art director Murilo Melo created this killer poster series for Companhia Athletica Gyms in Brazil by dismantling sloth-inducing televisions, video games, and computers and using their thousands of parts to create exercising humans, urging you to “switch your routine for ours”. The project took four months to execute and is well documented on this
pretty awesome website where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video. From concept to execution this is one of the more clever print advertising campaigns I’ve seen in a while.