Design

#advertising #computers #electronics #posters and prints

Switch Your Routine for Ours: Posters Made from TVs, Video Games, and Computers for Companhia Athletica Gyms

August 19, 2011

Christopher Jobson

Art director Murilo Melo created this killer poster series for Companhia Athletica Gyms in Brazil by dismantling sloth-inducing televisions, video games, and computers and using their thousands of parts to create exercising humans, urging you to “switch your routine for ours”. The project took four months to execute and is well documented on this pretty awesome website where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video. From concept to execution this is one of the more clever print advertising campaigns I’ve seen in a while.

 

Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, apply for our annual grant, and get exclusive access to interviews, partner discounts, and event tickets.

 

 

Also on Colossal

Related posts on Colossal about advertising computers electronics posters and prints