Art Design

#advertising #China #environment #installation #leaves #trees

Green Pedestrian Crossing in China Creates Leaves from Footprints

August 25, 2012

Christopher Jobson

Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome! (via moeity)

#advertising #China #environment #installation #leaves #trees

 

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