Just a few weeks ago we shared Sarah Schoenfeld’s visual interpretation of recreational drugs, and today we have a cinematic interpretation of taste courtesy of filmmaker Chris Cairns titled the Sound of Taste. Created as a commercial for Schwartz Flavour Shots, the slow-motion video pairs musician MJ Cole and pyrotechnician Paul Mann in a carefully orchestrated firework show of exploding spices, what they describe as a “sonic flavorscape.” You can learn more about how it came together and watch a behind-the-scenes clip over on PetaPixel.
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!