Created by Tokyo-based designer Daisuke Akiyama, this packaging concept effectively turns the small air pockets of plastic bubble wrap into miniature fish bowls. Akiyama says the novel idea is an attempt to make the irresistible plastic bubbles “psychologically more difficult to pop.” Currently the idea is just a prototype, but supposedly he’s working on marketing the idea to a manufacturer. (via NOTCOT, Spoon & Tamago)
Update: Many have questioned if the fish used in the concept are real. They are not. These are images printed inside plastic bubbles.