Created by Tokyo-based designer Daisuke Akiyama, this packaging concept effectively turns the small air pockets of plastic bubble wrap into miniature fish bowls. Akiyama says the novel idea is an attempt to make the irresistible plastic bubbles “psychologically more difficult to pop.” Currently the idea is just a prototype, but supposedly he’s working on marketing the idea to a manufacturer. (via NOTCOT, Spoon & Tamago)
Update: Many have questioned if the fish used in the concept are real. They are not. These are images printed inside plastic bubbles.
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, apply for our annual grant, and get exclusive access to interviews, partner discounts, and event tickets.