Dance Design

#advertising #bestof #interactive #public art #safety #urban intervention #video

An Interactive Dancing Pedestrian Signal by Smart

September 17, 2014

Christopher Jobson




This fun urban intervention from small car manufacturer Smart attempts to redesign the humble traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street. The piece was created for Smart’s promotional/safety campaign titled WhatAreYouFOR. (via Designboom)



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