Earlier this year Tokyo and Milan-based design firm Nendo (previously) accepted the challenge of redesigning the rubber band, one of the most common desktop items that seems so ubiquitous that it’s disposable. After all, the cost of a few hundred more is just a few bucks. But what if a rubber band was interesting, functional, and you didn’t want to throw it away. This was the idea behind Nendo’s cubic rubber band, a completely different form factor resulting in a desktop object that isn’t meant to be stashed away in a drawer or tossed in the trash. A set of three retails for 1080 yen (about $10), though you’ll need to be able to navigate a Japanese retailer, Marks, to snap up a set. (via Spoon & Tamago)
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!