Over the past few months, London-based designer and illustrator Seb Lester (previously) shared a number of hand-lettered logos on Instagram. Using only calligraphy pens, some minor preparation coupled with years of experience, the identities for brands like Coca Cola, Converse, and the New York Times seem to spring forth, perfectly formed, from his exquisitely controlled hand. Lester just released this video featuring ten of his favorite attempts. See many more here.
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