Egypt-based graphic designer Mahmoud Tammam creates simple modifications of Arabic words, transforming the language into visual representations of their meaning. The words Tammam chooses to design are often animals, turning long slopes into a llama’s neck, or a series of curves into an octopus’s tentacles. By creating these pictorial translations he allows the words to be understood by those not familiar or well-versed with the Arabic language, a minimal gesture that leads to a much greater understanding.
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