Taking inspiration from a wide variety of electronic brands, designer Vinicius Araújo designed this alphabet of Helvetica letterforms, each modeled after a brand’s namesake product. The letter “N” for Nintendo becomes a retro-styled NES gaming system while the “B” for Beats grabs the aesthetic of comfy headphones. Araújo went even further with several of the letters to create a few brief animations. You can see the entire series titled 36days Electronics on Behance.
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!