Taking inspiration from a wide variety of electronic brands, designer Vinicius Araújo designed this alphabet of Helvetica letterforms, each modeled after a brand’s namesake product. The letter “N” for Nintendo becomes a retro-styled NES gaming system while the “B” for Beats grabs the aesthetic of comfy headphones. Araújo went even further with several of the letters to create a few brief animations. You can see the entire series titled 36days Electronics on Behance.
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