Al Mefer transforms rural Iceland into a rouge-tinted world, producing images that make the area’s shrubbery look like candy floss, and moss-covered landscapes appear like red velvet cake. Mefer photographs a mixture of Icelandic topography, from iconic waterfalls to fields full of pink sheep. His photographs reveal the elements of the natural world that are often blurred into the background, such as the clustered patterns moss makes when growing on boulders, or how water froths was it spills over a waterfall.
Mefer’s project Dreamscapes of Iceland started while Mefer was traveling around the country with friends, and began to use a reflex camera to capture the country’s beautiful scenes. While exploring the Golden Circle, in the South of the country, Mefer photographed locations that would imprint an indelible memory upon him: Skógafoss’s waterfalls, cliffs and coastline, and Jökulsárlón’s glacial lake. “Iceland has been photographed a million times,” says Mefer, “I wanted to picture it in a way that it’d feel new yet as oneiric in the images as it is to see it live.”
The red and pink colors in Mefer’s photographs resemble the reddish hues inside the human body; the tones magnify the differences in texture and form between the living and non-living whilst having an emotional impact on the viewer. “Color affects us emotionally and I often focus my attention on it as a tool to rewrite reality,” he explains. Although some of Mefer’s photographs include people, a stillness is still captured in each photograph. “There’s a common trait among my projects to feel that the landscapes are mysterious and unexplored,” Mefer says. “They’re lonely even if populated.”