A New 5-Hour Advertisement Records a Single-Shot Walkthrough of Russia’s Hermitage Museum

As travel slows due to the global coronavirus pandemic, a new advertisement released by Apple provides an expansive view of one of St. Petersburg’s most-visited institutions that’s accessible without having to venture into crowded spaces. Clocking 5 hours, 19 minutes, and 28 seconds, the single-shot video spans the Hermitage Museum in the nation’s cultural center. It includes a look at 45 galleries, 588 works, and even has live performances from Russian composer Kirill Richter and a ballet duet from the Hermitage Theater. More