A recent launch by Threadless is an impressive, multifaceted initiative to combat COVID-19 that’s a win for consumers trying to stay safe, health-care workers on the front lines, and artists and creatives who’ve lost income. The Chicago-based eCommerce company announced this week that it would release artist-designed face masks, with a portion of proceeds going to MedShare, a nonprofit that delivers medical supplies to communities in need. Featuring work from Rob Sheridan, Alex Norris, and Mukta Lata Barua, the cloth face makes comply with CDC guidelines but are not medical grade.
Jake Nickell, the founder and CEO of Threadless, told Colossal that in just six days, the company raised $100,000 and has increased its target to $250,000. “When the CDC released guidelines for wearing cloth masks, we knew our artist community would be clamoring to design them and that we could raise a lot of funding for frontline workers through mask sales,” he said. “Masks are looking to be a part of our culture for the foreseeable future so (we) may as well express ourselves a bit through art and design when wearing them.” The move coincides with Threadless’s decision to give artists 60% of apparel sales from their shops, although the company said many are donating their face mask profits.
Artists and small businesses are encouraged to participate in the initiative by uploading their designs and logos. Purchase your own face covering from Threadless, and follow the company’s progress on Instagram. If you don’t need a mask but still want to help, you can donate on MedShare’s site.
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, help support our interview series, gain access to partner discounts, and much more. Join now!