Oghalé Alex’s stunning new project is centered on the desire for “escaping the noise… Each picture is meant to look like something out of your imagination or something you might have seen in a dream,” the Nigerian-American photographer says.
Currently living in London, Alex’s serene series was shot for Cold Laundry, a fashion brand led by Ola and Cerise Alabi, in locations worldwide from Los Angeles and Scottsdale to Sicily, Milos, and San Pedro. “One of the things we thought about when it comes to escaping is a vacation,” Alex tells Colossal. “This can be to the beach, a resort, or simply anywhere a person considers to be peaceful.” The neutral tones of the natural landscape serve as an unobtrusive backdrop for the soft-hued clothing.
With models perpetually embodying impending action, whether through rigidly resting on beige sands or jogging with both feet in the air, the ethereal images explore the tension between movement and inactivity.
The touching, posing, and movement all comes from what our idea of freedom is. Sometimes we’ll have the models laying down in a formation. Other times they will be walking out of the frame towards something unseen. Whatever the models do, we often have them do it together because we believe there is comfort and freedom in companionship.
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