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A New One-Take BBC Ad Brilliantly Interprets the Feelings of Music Through Clever Choreography

October 7, 2020

Grace Ebert

It’s well-documented that music moves us, and an advertisement for BBC Sounds takes that research literally. A project of Rogue Films, the one-minute clip opens on a woman riding a city bus before swooping into a responsively choreographed dance enhanced by visual effects. Each subject, including an unassuming dog, sways and spins to the diverse array of sounds pumping through their headphones or the speakers in a coffee shop. Two women twist in double-helix, a figure floats calmly mid-air, and another stares at hovering objects while she listens to astronauts in space. Based in London, the production company says on…