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Design

Thin Lines, Dots, and Geometric Shapes Merge into a Minimal Typographic Collection

April 15, 2022

Grace Ebert

Designer Adam G. is known for utilizing his signature black and red to define the minimal illustrations coming out of the Santa Monica-based studio TRÜF Creative (previously). He describes his style as messymod, or messy modernism, an aesthetic that manifests as an eclectic array of shapes rendered in a tight color palette. Curved components and thin lines leading to perfectly round dots form his interpretation of the 36 Days of Type project, an ongoing endeavor that asks creatives to imagine their own renditions of the alphabet and numeral…

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Design Illustration

New Geometric Creatures from TRÜF Creative

October 15, 2019

Laura Staugaitis

Charming new illustrations by TRÜF Creative (previously) combine a conservative color palette with wildly imaginative interpretations of animals. An ongoing passion project by the Santa Monica-based design studio, the series's latest chapter is titled "Animals Strike Curious Poses," (which is a reference to Prince, for fans who are wondering). The TRÜF team describes the project as "our minimalistic and strange interpretation of the animal kingdom that only exists in our heads." If you'd like to make one of their geometric birds, whales, or fish your own, find prints in their online store.

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Illustration

Undulating Lines and Geometric Shapes Comprise a Minimally Illustrated Menagerie

September 15, 2022

Grace Ebert

In Surf & Turf, designer Adam G., who's behind the Santa Monica-based studio TRÜF Creative, transfers his signature messymod style from typography to biology. The ongoing illustrated series melds geometric shapes, clean lines, and squiggly forms into playful interpretations of foxes, roosters, and piranhas. Varying from stark and abstract to more dense compositions, the minimal creatures are all rendered in the designer's signature red and black color palette. Each piece has "an emphasis on balance and flow," he tells Colossal, and the series is "a completely freeform exploration within a…

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Illustration

Black and Red Calder-Like Illustrations Combine Geometric Shapes into Spiders, Jellyfish, and Birds

January 4, 2019

Kate Sierzputowski

When Adam Goldberg, founder of Santa Monica-based studio Trüf Creative isn't crafting work for a client, the designer likes to engage his creativity with an ongoing series of minimal illustrations titled FAÜNA. The pieces combine black and red shapes and linework to form stylized versions of animals and insects, such as the one-eyed spider above or polka-dotted fish below. Although Goldberg is directly inspired by artists such as Joan Miro, Alexander Calder, and Wassily Kandinsky, he is also influenced by the client work he has completed over the years. "The simplicity, geometry, and composure that we try to achieve with our…

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