bones

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Art Design

A Japanese Ad Agency Reinvents Advertising for Funeral Services

May 13, 2013

Christopher Jobson

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In the terrifying wake of 2011 the Tōhoku earthquake and tsunami in Japan, funerals become a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber affairs punctuated with black and white with any deviation considered taboo or inappropriate. Reflecting on the enormity of recent events, funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry. The agency responded with this unprecedented figure of a skeleton made with pressed flowers that overtly celebrates the cycle of life by introducing color and elements of nature that are often avoided in such services. The image was considered so successful it went on to win a design merit award from the 2013 One Club Awards. (via spoon & tamago)

 

 



Art Design

Stop the Violence Book

April 20, 2011

Christopher Jobson

The founder of design firm Thirst/Chicago, Rick Valicenti recently art directed this incredible book using the photography of Francois Robert from his series Stop the Violence. Each spread features an individual letter from the alphabet—compositions made of human bones arranged by Robert—in juxtaposition with a page from President Barack Obama’s Nobel Peace Prize Acceptance Speech from 2009. I just got my copy in the mail and the book is truly stunning. It’s 36 pages and over a foot tall. How much would you be willing to pay for such a killer publication? It’s free. Whoops, looks like you folks snapped up the last few copies. Published by Classic Color.