packaging

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Design Food

Printed Short Stories That Double as Wine Bottle Labels

All images via Reverse Innovation

Combining two of my favorite winter (or rather any season) activities is the project Librottiglia, a newly designed set of wines which feature short stories built into their labels. The texts are printed on textured paper stock, minimally designed, and secured to the bottle with a single piece of twine, providing an alternative to both digital methods of reading and traditional books. Not only are the selected works aesthetically matched to the bottle, but the content is also curated to align with the taste profiles, the characteristics of the work conceptually paired to each blend.

Three writers were selected to contribute to the project, each bringing their unique style to their matched wine. Journalist and satirist Danilo Zanelli contributes the mystery “Murder” to a Roero Arneis, “The Frog in the Belly,” a fable by Patrizia Laquidara is paired with an Anthos, and Regina Marques Nadaes’s love story “I Love You, Forget Me” compliments the winery’s Nebbiolo Roero.

The project is a partnership between the product design agency Reverse Innovation and Italian winery Matteo Correggia, and is named based off of the Italian translations of the words book (libro) and bottle (bottiglia). You can learn more about the project on Librottiglia’s website. (via designboom)

Art

New Birds Painted on Pharmaceutical Packaging by Sara Landeta

Artist Sara Landeta (previously) continues to use the back of used medicine packaging as a canvas for depictions of various birds. The artist most recently created a series of 120 paintings for her exhibition titled “Medicine as Metaphor” at gallery 6mas1 last year. From the Jealous Curator about the poignancy of the series:

The project includes a collection of 120 boxes of drugs that have been consumed by different patients to overcome their illnesses. All boxes are illustrated inside with a broad classification of birds from different families, being the only animal that although it gives it a meaning of freedom, because it is the only one able to connect with the earth and the sky, is also one of the main animals in captivity. This juxtaposition of the natural and the synthetic interprets the patient as a captive animal, and the bird as its metaphor.

Draw a collection of birds inside these boxes holding a single reflection ; l will learn to be birds in captivity, but they are wanting to fly, and that is what keeps them alive.

You can see more of Landeta’s paintings here.

Design

Rubber Bands with a Bow: The Art of Japanese Packaging Simplified

Japanese design is often focused on adding engaging design to unexpected places, subtly nudging the audience to look twice at everyday objects from erasers to lunch boxes. Designer Yu Aso has placed this idea into one of the most common packaging elements—rubber bands.

Aso has reimagined rubber bands with a mizuhiki twist, a Japanese art form using cords tied with decorative knots. The most common of these is the shoelace knot, which he has effortlessly worked into a rubber band that is appropriately named the mizuhikiband. The band was was originally created as part of the 2013 Kokuyo Design Awards with the theme of “happy x design,” but has since gone through two years of revisions to refine the design and make the product more foreigner-friendly.

It was also important to Aso that the band have a sense of repetition in its design, encouraging users to use the product over and over again to secure a variety of gifts.

Mizuhikibands will be available in four different colors and packaged in groups of 7 beginning in early October. (via Spoon & Tamago)

Update: Mizuhikibands are now available in the U.S. through the Spoon & Tamago Shop.

Illustration

Tea Illustrations by Andrew Gorkovenko

As part of a series of packaging designs for Triptea, designer and illustrator Andrew Gorkovenko created these surprisingly wonderful illustrations utilizing the tea contained within each box. This execution seriously goes above and beyond to create a great brand for simple product. You can see much more on his website.