packaging

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Design

Rubber Bands with a Bow: The Art of Japanese Packaging Simplified

Japanese design is often focused on adding engaging design to unexpected places, subtly nudging the audience to look twice at everyday objects from erasers to lunch boxes. Designer Yu Aso has placed this idea into one of the most common packaging elements—rubber bands.

Aso has reimagined rubber bands with a mizuhiki twist, a Japanese art form using cords tied with decorative knots. The most common of these is the shoelace knot, which he has effortlessly worked into a rubber band that is appropriately named the mizuhikiband. The band was was originally created as part of the 2013 Kokuyo Design Awards with the theme of “happy x design,” but has since gone through two years of revisions to refine the design and make the product more foreigner-friendly.

It was also important to Aso that the band have a sense of repetition in its design, encouraging users to use the product over and over again to secure a variety of gifts.

Mizuhikibands will be available in four different colors and packaged in groups of 7 beginning in early October. (via Spoon & Tamago)

Update: Mizuhikibands are now available in the U.S. through the Spoon & Tamago Shop.

Design

Generic Plastic Bubble Wrap Transformed into Mini Goldfish Bowls by Daisuke Akiyama

Created by Tokyo-based designer Daisuke Akiyama, this packaging concept effectively turns the small air pockets of plastic bubble wrap into miniature fish bowls. Akiyama says the novel idea is an attempt to make the irresistible plastic bubbles “psychologically more difficult to pop.” Currently the idea is just a prototype, but supposedly he’s working on marketing the idea to a manufacturer. (via NOTCOT, Spoon & Tamago)

Update: Many have questioned if the fish used in the concept are real. They are not. These are images printed inside plastic bubbles.

Illustration

Tea Illustrations by Andrew Gorkovenko

As part of a series of packaging designs for Triptea, designer and illustrator Andrew Gorkovenko created these surprisingly wonderful illustrations utilizing the tea contained within each box. This execution seriously goes above and beyond to create a great brand for simple product. You can see much more on his website. (via notcot)

Design Food

Minimalist Juice Packaging

This is some of the most honest and beautiful packaging I’ve encountered in a while. Designed by Doubleday and Cartwright for BluePrintJuice, the entire label is simply a list of plain ingredients printed in a color that contrasts with the juice inside. If only all food packaging could be this user-friendly. Steve Jobs would approve. (via design work life)

Design

Nail Packaging

I love this clever nail packaging by design student Pier-Philippe Rioux who proposed this as part of a class assignment. The nails are situated to create the numerals depicting their individual length. Brilliant. (via packaging uqam)

Design

Moon Cheese Packaging

A clever self-initiated project by UK design student Tim Sumner, who designed this unique packaging around the myth of the moon being made from cheese. I can imagine a thousand ways this could have been poorly executed, and this solution is surprisingly beautiful. (via lovely package)

Design

Rubber Band Packaging

Given the design brief, “go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest,” graphic design student Ric Bixter selected elastic bands and created this absolutely killer packaging solution. The stronger the band, the more the box appears to be squeezed. I’d grab a box of these over any other. Nice work Ric. (via lovely package, david airey)