packaging

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Design Food

Please Read Responsibly: A 12-Part Detective Series Printed On Beer Labels

December 1, 2010

Christopher Jobson

Massachusetts microbrewery Just Beer has released a limited edition case of IPA with a 12-chapter detective melodrama printed on the labels.

“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA.

Brewed by Harry Smith, written by Paul Goodchild.

 

 



Design Illustration

Hamilton Fray Wine Packaging

November 10, 2010

Christopher Jobson

Birds on wine labels? I’ll take a case. Great packaging for Hamilton Fray by Motto. Each wine type is represented by a bird that lives natively on the property of the vineyard. Ah, with notes of blueberry, chocolate, and finch. (via lovely package)

 

 



Design Food

Quail Egg Packaging Designed by Creasence

September 15, 2010

Christopher Jobson

I don’t know about you, but this is the best quail egg packaging I’ve ever seen. By Czech firm Creasence. (via Lovely Package)

 

 



Design Illustration

Skylark Wine Illustrated by HelloVon

September 12, 2010

Christopher Jobson

Killer wine labels by New Zealand firm Inhouse Design. Illustration by HelloVon. (via Lovely Package)

 

 



Design Music

Tuned Pale Ale Encourages Beer Drinkers to Make Music

August 31, 2010

Christopher Jobson

Pretty much my holy trinity: beer, music, and design all wrapped into some beautiful packaging by Matt Braun and Chris Mufalli for Tuned Pale Ale.

Tuned Pale Ale is a product that explores the musical affordable in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making music with objects around them. This product aims to promote more of this type of social interaction.

(via Gizmodo)