I can’t speak from personal experience about the political climate in Yekaterinburg, Russia but if we take this video from the ad agency Voskhod at face value it appears the powers that be neglected the city’s infrastructure one day too long. After repeatedly commenting and complaining about the pockmarked streets of Yekaterinburg, local blog URA.RU turned to Voskhod to create a brilliant campaign: under the cover of night they would paint the faces of local politicians around the most unsightly potholes and potentially shame them into action. The response? It worked! Via Ads of the World:
Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.
Gotta love it when art and politics come together to create something positive, hopefully they don’t have to paint a face next to every pothole in the city. See much more over on Red Hot Russia.