When thinking of decor inside an American taxicab, your imagination is probably limited to an LED payment screen blaring annoying ads and maybe a pine tree air freshener dangling from a rearview mirror. In India, a new firm is thinking a bit more creatively by helping cab drivers completely transform the interior of their taxis with original art by local designers. Mumbai-based TaxiFabric creates cloth interiors printed with vibrant designs that cover nearly every inch of a vehicle’s interior from the ceiling to the door panels and even the seats themselves.
TaxiFabric is an interesting hybrid of interior design, advertising, and promotion of local culture, with a number of benefits both to the cab driver and the artists. Drivers report that after applying the designs to their vehicles, passengers often tip more and remain in the cabs longer. Artists in turn have their work seen by a large new audience and are easily identified by a prominent label on the back of every seat.
From the TaxiFabric website:
Taxis in India, particularly in Mumbai, are not only the most convenient form of transport but have also become an iconic piece of culture. Although much attention is given to each taxi by its driver – to make it stand out from his competitors – very little thought is given to the fabric used on the seats. The designs that cover the taxi seats are often functional and forgettable and with the outstanding design talent Mumbai has to offer, this shouldn’t be the case.
Design, as a job or even simply something studied at school, is unfortunately not widely recognised in India. Older generations don’t understand it- design to them, just performs a function. Many people don’t know that design can create a real impact. With so few spaces for young people to show off their skills, it’s hard to change that perception.