Daniel Mercadante has a slate of unique films under his belt, made in partnership with his wife Katina, as The Mercadantes, including Ball and Breathe. More recently, Daniel has been exploring the still image in a colorful series called Rainbow Road. The Mercadantes were based in California for many years, but after a move to rural Connecticut, Daniel looked for a way to add some warmth to the chilly blue hour during the Northeast’s long winters.
Using long exposure photography and a custom built lighting rig covered in colored gels, the process of creating the images is surprisingly simple: the roads are created by Daniel running around with the lighting rig. No other post-production manipulation occurs, other than basic color and exposure balancing. The photographer explains to Colossal, “after so many years focused on the moving image, I’ve struggled with singularly caught moments in still imagery—so I love how this project still requires images to be captured over 15sec-1 minute, so in some way they require the same passages of time that a shot in one of our short films might.”
In addition to their Connecticut Rainbow Roads (which Daniel divulges may have a distant relation to the Mario Kart pathways of his youth) the Mercadantes have taken this colorful project to Guatemala, where local kids chose the photo shoot locations. Daniel reports that they hope to continue traveling with their low-tech, high-color Roads. You can see more from the Mercadantes on Instagram and Vimeo.