Colossal Craft Design

Interview: Ýr Jóhannsdóttir Explains Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion

March 22, 2021

Grace Ebert

All images © Ýr Jóhannsdóttir, shared with permission

The latest interview supported by Colossal Members dives into the story behind the playful, quirky knits of Ýr Jóhannsdóttir. Working under the name Ýrúrarí, the Iceland-based designer received considerable attention last year for her cheeky, slightly grotesque masks, a collection that exemplifies both her aesthetics and dedication to bringing others into her process.

Knit your own sweater, and you are going to care more about it than if you buy one of 1,000. That’s the idea. I want to make things that people respect rather than just making some product. It’s all coming together. That’s one of the solutions of slow fashion is getting people to mend their things also and have respect for what they buy.

In this conversation, managing editor Grace Ebert speaks with Jóhannsdóttir about her lighthearted, interactive approach to wearable art, her commitment to making design accessible, and how she envisions a more holistic future for sustainable fashion.





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